
True or False? The main purpose of reciprocal linking is to gain higher ranks in the search engines
False - The main purposes of reciprocal linking are:
To add value to your website by providing exit links to relevant sites that you feel would be useful to your end users.
To receive quality traffic from relevant sites which link to your site.
To add valuable resources and credibility to your site, giving visitors more reason to buy from you and return to your site in the future.
You could even accurately say that the "product" of a quality linking strategy is more end-user satisfaction and sales and that the "byproduct" is better search engine return position obtained because natural, relevant links help satisfy search engine guidelines asking webmasters to make pages "for users, not for search engines"" (Google), and "designed primarily for humans, with search engine considerations secondary" (Yahoo).
By staying focused on linking for the end user, your website will increase in value, and natually rise in the search engine rankings as a result. LinksManager helps promote these three ideals listed above.
NOTE: LinksManager users who are found to be linking in high volume to irrelevant sites are subject to account termination without notice. Keep your linking relevant to what benefits your end user.
For more information, see the LinksManager Code of Ethics.