PageRank Tools has compiled a list of 50 keyword phrases related to SEO or “search engine optimization” that PageRank Tools would consider to be the top “money words”. For various reasons, including the fact that people searching for these keywords have brought me traffic and “conversions”, I’ve have kept these search engine marketing keywords a little “close” to my heart. But I've decided to release the list and hope everyone enjoys it. To make it a little easier to post this list, I’ve decided to post it in a few parts. Here is the first part of the list, in no particular order.:
search engine advertising
search engine marketing
search engine optimization
search engine optimization seo
search engine optimization services
search engine optimization software
search engine placement
search engine positioning
search engine promotion
search engine ranking
search engine rankings
search engine submission
search engine submissions
search optimization
seo agency
seo company
seo consultant
seo friendly
seo guide
seo help
seo marketig
seo optimization
seo program
seo ranking
seo rankings
seo report
seo search engine
Keep in mind that I have used these SEO-related keywords for different purposes at different times, but have always used them during a PPC campaign or even as a reference when I’m writing SEO articles, or even just body copy for a search engine optimization website. Such as PageRank Tools.
I find that when someone searches for one of these keyword phrases, they’re looking for more information about search engine optimization and want either more information about it or they are looking for SEO-related services.
There are many ways that this keyword list could be helpful to you if you’re a search engine marketer. The obvious use would first be to use it in a PPC (pay per click) campaign. You could also use these keywords if you were a trying to sell search engine optimization services on your own site: integrate these keywords into title tags, meta tags, and, of course, the body copy. You could also go through the list and write a definition of each one and create a site based on seo (now, theres a great quick way to put together a seo related blog!).
The second part of the list follows below. seo service
seo services
seo software
seo solutions
seo strategy
seo target marketing
seo techniques
seo technology
seo tips
seo tool
seo tools
seo training
seo website
seo site builder
seo website builder
top search engine ranking
web optimization
web seo
website seo
website optimization
increase traffic
increased traffic
increase website traffic
affordable seo
organic seo
Another use might be to add your location (e.g., New York seo service) to search for someone near you who performs these services. The possibilities are endless. Good luck, have fun with this list.
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PageRank Tools
Google PageRank is very much like the size of a man's you-know-what. Everyone thinks it's important, no one admits it's important (unless they have a huge one) and everyone is interested in the size of everyone else's.
In researching website optimization, I came across PageRank size for the first time and was amazed about how many people obsessed about it. Obviously everyone wants a larger one and there are various methods of increasing it - some proven, some painful, and some downright silly.
But let me explain what PageRank is first.PageRank is one of the many factors Google takes into account when it returns the results for a search term. It is, in effect, Google's evaluation of how important a site is. The main element in this is the number of sites linking to your site and their PageRank size. This can be viewed as a popularity contest with the sites with the bigger PageRanks getting bigger votes (ain't that always the way).
The upshot of this is that sites with, a small PageRank cannot get close to the top of the results when popular keywords are searched upon, and have to rely on more specific keywords to get traffic from search engines.
PageRank is measured from 0-10. Sites can be out into three categories: PageRank 0-2 - New websites that are just starting out. Websites that have come to terms with the size of their PageRank and have given up trying to increase it (but secretly hope it'll still grow over time). Bad boys who have broken the rules.
PageRank 3-6 - Established websites that have proven they can perform. Niche websites that have a big enough PageRank to do what they need it to do.
PageRank 7-10 - Some of these guys' PageRank is so big it'll knock you over if they turn too quickly. In order to compete with this PageRank, one needs to develop other techniques to establish your own area of specialist expertise.
In order to not get their PageRank laughed at, webmasters are constantly looking to increase it. Here are a few ways to stretch that PageRank.
Increase the Size of Your Site - By increasing the number of pages on the site, it increases the amount of PageRank the webmaster can play with. If those pages point internally then it can increase the PageRank of those pages for instance. However, you should be careful that you don't create pages with no real value or content, as one can be punished for that.
Exposure - Advertising your website is a core piece of your strategy. However, to really increase that PageRank, you need incoming, permanent, links not occasional pay-per-click ads or banners that can change day-to-day or week-to-week. Ways to do this include, writing high quality articles that get published on a number of sites , being active in forams associated with the subject of your website, and forming a group in one or more of the social websites. But beware! Over-exposure can be detrimental to your PageRank too, if you are deemed to be spamming.
There are also a number of things you should avoid that may shrink your PageRank. Getting caught with your pants down - Anything that Google prohibits (and there is a lot) can adversely affect your PageRank if they catch you in the act. So keep your nose clean and make sure you understand the rules.
Gratuitous Linking - Simply exchanging links with other sites doesn't really have an effect on your PageRank (although it still might generate traffic) and using "link farms" can have a negative effect.
There is a small but vocal group that says you shouldn't worry about the size of it and just concentrate on providing good content for your visitors. This is the equivalent of "the size doesn't matter, it's what you do with it". The reality is that people visit your website because of what's on it, but they won't visit if they don't know it's there - so a balance is needed.
In summary, PageRank is a very important aspect but to obsess over it means you won't satisfy your visitors in other areas, which might be important to them. If it is that important to you, you need to get out and meet people!
If it's big enough to do the job, be happy.
In researching website optimization, I came across PageRank size for the first time and was amazed about how many people obsessed about it. Obviously everyone wants a larger one and there are various methods of increasing it - some proven, some painful, and some downright silly.
But let me explain what PageRank is first.PageRank is one of the many factors Google takes into account when it returns the results for a search term. It is, in effect, Google's evaluation of how important a site is. The main element in this is the number of sites linking to your site and their PageRank size. This can be viewed as a popularity contest with the sites with the bigger PageRanks getting bigger votes (ain't that always the way).
The upshot of this is that sites with, a small PageRank cannot get close to the top of the results when popular keywords are searched upon, and have to rely on more specific keywords to get traffic from search engines.
PageRank is measured from 0-10. Sites can be out into three categories: PageRank 0-2 - New websites that are just starting out. Websites that have come to terms with the size of their PageRank and have given up trying to increase it (but secretly hope it'll still grow over time). Bad boys who have broken the rules.
PageRank 3-6 - Established websites that have proven they can perform. Niche websites that have a big enough PageRank to do what they need it to do.
PageRank 7-10 - Some of these guys' PageRank is so big it'll knock you over if they turn too quickly. In order to compete with this PageRank, one needs to develop other techniques to establish your own area of specialist expertise.
In order to not get their PageRank laughed at, webmasters are constantly looking to increase it. Here are a few ways to stretch that PageRank.
Increase the Size of Your Site - By increasing the number of pages on the site, it increases the amount of PageRank the webmaster can play with. If those pages point internally then it can increase the PageRank of those pages for instance. However, you should be careful that you don't create pages with no real value or content, as one can be punished for that.
Exposure - Advertising your website is a core piece of your strategy. However, to really increase that PageRank, you need incoming, permanent, links not occasional pay-per-click ads or banners that can change day-to-day or week-to-week. Ways to do this include, writing high quality articles that get published on a number of sites , being active in forams associated with the subject of your website, and forming a group in one or more of the social websites. But beware! Over-exposure can be detrimental to your PageRank too, if you are deemed to be spamming.
There are also a number of things you should avoid that may shrink your PageRank. Getting caught with your pants down - Anything that Google prohibits (and there is a lot) can adversely affect your PageRank if they catch you in the act. So keep your nose clean and make sure you understand the rules.
Gratuitous Linking - Simply exchanging links with other sites doesn't really have an effect on your PageRank (although it still might generate traffic) and using "link farms" can have a negative effect.
There is a small but vocal group that says you shouldn't worry about the size of it and just concentrate on providing good content for your visitors. This is the equivalent of "the size doesn't matter, it's what you do with it". The reality is that people visit your website because of what's on it, but they won't visit if they don't know it's there - so a balance is needed.
In summary, PageRank is a very important aspect but to obsess over it means you won't satisfy your visitors in other areas, which might be important to them. If it is that important to you, you need to get out and meet people!
If it's big enough to do the job, be happy.
Sunday, September 16, 2007
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