Linkbaiting is about gaining reputation, finding your niche, writing useful and creative content, presenting your ideas, publishing them on the Web and finding people who might actually use them. You won’t find your readers if you concentrate on building links; you will be able to build links organically if you concentrate on your readers. Moreover, you can gain reputation if and only if you focus on your readers. This is one of the basic principles of successful blogging.

After You Get Your PageRank It Will Give You Your Button To Display


Why backlinks matter and how to check them on Google and Yahoo.
This 2 minute video is an introduction to backlinks and why its not just about quantity - the quality matters too. Learn how to check for information about your backlinks using Google and Yahoo search engines.
Click here to watch the SEO Tutorial on backlinks

Watch PageRank Videos And Learn


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PageRank Tools

Google PageRank is very much like the size of a man's you-know-what. Everyone thinks it's important, no one admits it's important (unless they have a huge one) and everyone is interested in the size of everyone else's.

In researching website optimization, I came across PageRank size for the first time and was amazed about how many people obsessed about it. Obviously everyone wants a larger one and there are various methods of increasing it - some proven, some painful, and some downright silly.

But let me explain what PageRank is first.PageRank is one of the many factors Google takes into account when it returns the results for a search term. It is, in effect, Google's evaluation of how important a site is. The main element in this is the number of sites linking to your site and their PageRank size. This can be viewed as a popularity contest with the sites with the bigger PageRanks getting bigger votes (ain't that always the way).

The upshot of this is that sites with, a small PageRank cannot get close to the top of the results when popular keywords are searched upon, and have to rely on more specific keywords to get traffic from search engines.

PageRank is measured from 0-10. Sites can be out into three categories: PageRank 0-2 - New websites that are just starting out. Websites that have come to terms with the size of their PageRank and have given up trying to increase it (but secretly hope it'll still grow over time). Bad boys who have broken the rules.

PageRank 3-6 - Established websites that have proven they can perform. Niche websites that have a big enough PageRank to do what they need it to do.

PageRank 7-10 - Some of these guys' PageRank is so big it'll knock you over if they turn too quickly. In order to compete with this PageRank, one needs to develop other techniques to establish your own area of specialist expertise.

In order to not get their PageRank laughed at, webmasters are constantly looking to increase it. Here are a few ways to stretch that PageRank.

Increase the Size of Your Site - By increasing the number of pages on the site, it increases the amount of PageRank the webmaster can play with. If those pages point internally then it can increase the PageRank of those pages for instance. However, you should be careful that you don't create pages with no real value or content, as one can be punished for that.

Exposure - Advertising your website is a core piece of your strategy. However, to really increase that PageRank, you need incoming, permanent, links not occasional pay-per-click ads or banners that can change day-to-day or week-to-week. Ways to do this include, writing high quality articles that get published on a number of sites , being active in forams associated with the subject of your website, and forming a group in one or more of the social websites. But beware! Over-exposure can be detrimental to your PageRank too, if you are deemed to be spamming.

There are also a number of things you should avoid that may shrink your PageRank. Getting caught with your pants down - Anything that Google prohibits (and there is a lot) can adversely affect your PageRank if they catch you in the act. So keep your nose clean and make sure you understand the rules.
Gratuitous Linking - Simply exchanging links with other sites doesn't really have an effect on your PageRank (although it still might generate traffic) and using "link farms" can have a negative effect.

There is a small but vocal group that says you shouldn't worry about the size of it and just concentrate on providing good content for your visitors. This is the equivalent of "the size doesn't matter, it's what you do with it". The reality is that people visit your website because of what's on it, but they won't visit if they don't know it's there - so a balance is needed.
In summary, PageRank is a very important aspect but to obsess over it means you won't satisfy your visitors in other areas, which might be important to them. If it is that important to you, you need to get out and meet people!
If it's big enough to do the job, be happy.

Saturday, September 15, 2007

NoFollow To Manage PageRank And How It Works

The Latest On Using NoFollow To Manage PageRank Flow


Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matts exact words:

Using NoFollow to Manage PageRank flow

The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txted out), but nofollow on individual links is simpler for some folks to use. Theres no stigma to using nofollow, even on your own internal links

NoFollow in the Footer Nav
This raises some interesting possibilities for using this as a tool to concentrate PageRank in the places where you want to concentrate it. To see what we can do with this, lets look at the SEOmoz blogs footer navigation for an example:


This is a fairly common looking footer. Note how the About, Our Services, Our Clients, and Contact links are in the footer nav, a design element that shows up on every page of the site. When you link to a pages from every page of your site, the search engine is likely to think that you are saying its one of your most important pages.

Clearly, from a business perspective, the Contact page is one of the most important pages on the site. However, there is no reason to expect that it will rank highly for important search terms, no matter how much link juice you give it. You may, or may not, want the page to be in the index, but you dont need to spend tons of PageRank on pages that will never rank.

A good solution for this is to use the NoFollow attribute on these four links. Note that you do not want to use the NoFollow metatag, because this will prevent the entire page from passing any link juice to any other page. This is not your goal.

In theory, this should signal Google that these pages should not be getting any link juice from the other pages of the site. If you want the pages to still be in the index, take one page, such as the home page, and do not apply the NoFollow attribute in the links to these pages from the home page. As a result, the search engines will still see the pages.

NoFollow in the Main Nav
Another application of NoFollow pages comes in when you are dealing with sites that cross link between product categories. Heres An Example

In this example using the Digital Camera HQ main navigation menu, you could imagine that the Price Range pages change a lot, and are not likely to rank highly in the engines no matter what you do. In addition, the cameras listed under Most Popular are key pages that you want to pass the most PageRank to.

Assuming that this is true, NoFollowing the links to the Price Range pages would be a smart idea. As a result, you would stop spending PageRank on those pages, and have more to allocate to the other pages in the main nav, such as the Most Popular, and the Camera Brand pages.

As before, if you still want the Price Range pages in the index, just not with so much link juice, then go ahead and find one page and link to it without the NoFollow attribute from the page. The home page is once again a great place to do this from.

Summary

Based on Matts statements to Rand, it seems like these strategies should work for your site. As with all things of this type in the SEO world, there is no real guarantee that this will help you, but, intuitively, it makes sense. In addition, given the care that Matt and other Googlers must take in their public statements, it seems likely that there is little risk in trying it out.
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